Equipment and Technologies to be used

Equipment and technologies i will use to produce my magazine;
Technologies

PhotoShop- To manipulate photographs to make them relevant and more effective on my magazine cover, to make it look more appealing to the target audience.
InDesign- To make my magazine.
Dafont.com- to create a relevant font for my magazine genre.

Equipment

Cameras- To take pictures of my group or act for the cover and contents of my magazine.
Lighting Kit- to make the images look more bright and appealing.
Studio- As a setting for my photos to make them have a more professional look.
Memory Stick- to transfer images from camera to computer to be made into my magazine.
Props and costumes- to make the mise em scene of my band look more realistic and believable.

Planning; Decided Name for Magazine.

The name ideas i came up with for my music magazine where;
Indoprock, Microckphone, Instrumenting, IMM {individual music magazine} & NobleMusic.
To find out which name to give my magazine, i made a questionnaire and asked 50 people which name would be the best for my magazine. the results showed...

Indifference; 17

Microckphone; 12

Instrumenting; 9

IMM; 3

NobleMusic; 9

These results showed that Indifference got the most votes, i think this is the best name for my magazine as it covers the target audience and purpose of the magazine; people who are interested in different genres of music. IMM got the least number of votes, i think this is because it is just initials, so at first glance people would not know what the purpose of the magazine is...
Microckphone got the second highest number of votes, however, i do not like this name because it seems like an unoriginal name that doesn't really show the main theme of the magazine. NobleMusic also didn't get a lot of votes, i don't like this name because again it shows no purpose and lacks inspiration. As well as Instrumenting, i don't think this would work as it is more well suited for a magazine that teaches music, rather than one that promotes and advertises it.

Chosen name for magazine: IndopRock.

Institutions to produce my magazine.

IPC.
IPC Media (formerly International Publishing Corporation), a wholly owned subsidiary of Time Inc., is a consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year.
It has 6 divisions.
-IPC Newspapers (including The People and The Daily Herald from Odhams, as well as the Daily Mirror and Sunday Pictorial).
-IPC Magazines, publishing the consumer magazines and comics.
-IPC Trade and Technical, publishing the specialist magazines.
-IPC Books, handling all book publishing.
-IPC Printing, handling all non-newspaper printing operations.
-IPC New Products, a launching pad for products which used new technology.

As this institution produces magazines being consumer and comics, this will be ideal for distributing my magazine as music magazine often appeal to consumers, as they offen advertise and sell things to do with music.
Also, as it distributes many type of magazines and newspapers, i think my type of magazine will be amoung them, as the company has a very high profit per year, this shows it must distribute many types of magazine.
It also handles non-newspaper printing operations, meaning they can print magazines.

Questionnaire.

For research i did a basic questionnaire to identify the target audience. The findings are presented below. 50 people where polled (in College)

Type of Magazine:
Music: 16

Fashion: 11

Celebrity: 20

Women: 1

Fitness: 2

This shows that more people in this age group are buying celebrity magazines. With 2/5 people choose this genre. This shows that celebrity is the most popular, however, music magazines came in second with only 4 less people reading than celebrity. This shows that music and celebrity are the most popular within young target audiences. Womens magazines came in last with only 1 person choosing to buy this genre. This is because womens lifestyle magazines are aimed at an older audience, when my target age group is young people. Also, fitness magazines only got choosen twice, this is also because it is aimed at older men rather than the younger audience who don't care as much about fitness as the older age group does. The last genre chosen was fashion. This got chosen 11 times. This shows that younger poeple also like fashion. My findings have helped me decide what to put in my music magazine. That it should be a music magazine that also includes celebrity and articles about fashion.

I also did a questionnaire to show the most popular music magazines within a younger audience. This is again polled out of 50 people.

Music Genre:

Pop: 7

Metal: 5

Indie: 19

Rap/R'n'B: 10

Dance: 9

This poll has shown that the most popular music magazine genre is Indie, showing that i have made the right decision in what genre to make my magazine, as nearly 2/5's of poeple chose this. However it also showed that 19 people chose Dance and R'n'B. This shows that the download top 40 has a big influence in what type of music people like. As the Top 40 is usually dominated by Dance and R'n'B tracks.

Analysing Journalistic Style and Structure of a Article.

This double page spread is about the indie rock band Razor Light. It is originally from Q magazine. This would appeal to an audience who like rock and indie music. The features of this journalistic style is it makes memorable quotes in bold and larger writing so people who usually skim read articles for the pictures will be interested enough to read the full article. This is an effective style as it increases the number of readers and buyers. Also for people who don't usually read the full article, it uses large images to appeal to them, using a large image of the full band and several smaller images. The main interview also uses a colloquial informal chatty tone, as this is how most young people would speak, showing them that it is for their age group and also making it more fun to read, rather than an educational article.
It is also set out in columns like a typical article, and the layout of the images is also typical and easy to read. However, I think the design of this, using the black and whites with electric blue make the whole thing look youthful.

Using Media Theory to Discuss Target Audience.

Using the media ''GRASS theory'' (gender, race, age, social status.) i would say that the target audience for my magazine would be:
Gender: Both
Race: Both but mostly white British... As this is the most popular genre in young white people, as genre tends to differ between race.
Age: 16-25 years.
Social Status Subsidence; mostly students or unemployed young adults.

Demographic Profiling.
Although old fashioned, Socio-economic segments are widely used in marketing. The group i would put readers of this magazine is group E: unskilled or unemployed.
As readers of this are usually students who are in College or University. Meaning they aren't in work or skilled yet. As they are in studies, music is a good way to pass time, hense why it is popular within this age group.


Psychographic Profiling.
This aims to appeal to the audience's emotions and psychological needs. This approach categories an audience based upon aspirations: Mainstreamers. As the rest of the groups are mostly about wealth and social status. As readers of this magazines are young, they will not yet have social status or wealth.

The typical image of those that would read my magazine are portrayed in the image below.

Identifying a USP

The unique selling point for my magazine is it uses original talent unlike main stream magazines like Hello! and OK! which talk about celebrities lives, lies and what's going on in other people's lives. Rather than actually what people are interested in... Like music whether the reader plays music or just listens to it. As magazines like mine show unsigned acts as well as famous acts. This is unique as it shows the reader that they can achieve the same. Magazines like this also give tips on how to play instruments etc. Therefore learning when the main purpose of the magazine is just to entertain. Examples of magazines like this are NME...

This cover shows a act that is not well known. Showing the point made above. It also shows that readers don't need well known acts on the cover to be interested in the magazine.