As it is a college magazine, it has a young target audience ranging for ages 16-19.
To appeal to the younger audience, i have used a picture of a student to appeal to other students that are reading and make it familiar. The picture directly targets the audience in the way the student in the picture is looking directly into the camera. Also, the brightly coloured fonts make it appealing to the younger audience. However, the recurring fonts and colours make the cover also have the professional look as well as the young bright look. Also, the way the person in the picture is wearing a Glee jumper, appeals to a wider audience; college students that like Glee. I have used this because a lot of people watch the show?
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