Evaluation powerpoint.

Emma Marsden evaluation

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Questionnaire result graphs.

For my first question, i asked the age of the audience. My result show more people are age 16 or 17,this is because i got my results from students in college. However, this fits my target audience of teenagers and young people.
My second question was what does the magazine title suggest. Most answered different music, under the indie genre, as they recognized that the title is the words indie and difference combined.

My 3rd question was about genre, and what does my magazine cover suggest. The results show that 50% of the audience recognized my intended genre of indie... The other 50% said either rock or pop, which is also a genre for my magazine, as it was an indie pop rock hybrid.
Participants of the questionnaire answered that the colour and image gave them this idea, and that the advertisements for festivals, the model and the models name all connote this indie genre.

For question 5, i asked what makes my cover look professional. The majority answered layout. However, it was a mixed result as 2 people said all, 3 said images and 1 said the colour scheme.
However my next graphs shows that 4 people said the colour scheme made it look less professional, 3 said image. However 3 people said nothing made it look unprofessional.

For question 7, i asked whether my magazine seemed genuine. 9 out of 10 answered yes. I think this is due to it containing the main conventions of a magazine, the title, sub headings, images and tag lines.

For question 8, i asked about my contents page. The majority said it informs. I think this is because its basic, and uses no imperative language to pursuade people to read on. However 4 people chose encourage over inform.

For question and 10 i asked about my article, and whether it seemed like a genuine piece. The majority answered yes, i think this is because it used conversational, colloquial, flowing language. And the colloquialism emphathises with the target audience.
My last question is also about my article, and whether the layout is effective and appropriate, everybody who took the questionnaire said yes. This is because it's easy to read and also uses all the conventions of a professional article: tags line, heading, sub headings, feature image and quotes.

Audience Questionnaire,

1) What age are you?
12-15 [] 16-18 [] 18+ []

2) What does the magazine title suggest?


3)What genre does my magazine suggest?


4)What gives you this idea?


5) What makes this page look professional?
layout [] colour scheme [] images [] other []


6) What stops my magazine from looking professional?
layout [] colour scheme [] images [] other []


7) Does my magazine seem genuine?
Yes [] No []

8) Does the contents page inform you or encourage you to read on?
Inform [] Encourage []

9) Does my article seem like genuine journalism?
yes [] no []

10) Does my article layout appear effective and well set out?
Yes [] no []

final product

My final cover has kept the same colour scheme i have had throughout my planning. However, changes to my cover from planning is:
The name, my magazine used to be called Indoporock (Indie pop rock) magazine. However, this was changed due to comments from the audience, saying that the name was to hard to understand.
I decided to change my name to Indifference, as it is an indie magazine. Which is classed as different/alternative music. I got my name by combining the 2 words different and indie.
Other changes to my magazine are my original act were a band 'Chasing sunsets'. I decided to change to a solo artist as it was hard to organise a shoot with a lot of people, however, i think having a single person on the cover works well, as it looks more simplistic and doesn't look as crowded.
I think the main picture works well, as i kept my original idea of sunglasses, which make the design look more youthful and fun. Also, as the glasses are red and black, the work well with my chosen colour scheme.
I also like my choice of fonts. They work well together and are the same throughout my magazine, making the pages look like they are all part of the same magazine. The range of fonts are also youthful, as the font i chose for my title connotes american schools, giving the front page the vibrant young feel.
The thing i don't like about my cover is that the background is more beige than white, therefore slightly darkens my page, making it less vibrant and slightly interrupting my colour scheme.

My double page article has all the features of a typical double page spread: heading, sub heading, columns, quotes and pictures. This page follows the same scheme as the rest of the magazine, using the same fonts, colours and the same act. I used the cut out image to make the page look more interesting. As before, it had one page of image, the other of text. Also, the bold quotes make the article easier to read, as the audience can see the main parts and what to read on.

I have used this different layout to create more interest, the images have been made brighter on photoshop to make it look more professional. Also, i made sure my magazine had over 100 pages, to add realism.

Changes to pages.

During the second week, i decided to make changes to my contents page. Adding more images and a new title to make it look more professional. There will be several photographs in the boxes shown, which match up to the contents listings. Again, the page follows my colour scheme of red, white and black.

First draft: Main Article.

so far i have written and placed my article.
I still need the main picture, that will fill most of the right hand side of the page..
Too fill the other space, i am using 2 smaller photographs of my 'artist'.

So far, it has followed the same conventions of a magazine article. With a heading, sub heading, columns and quotes.

1st week progress.

In the first week, i have set the layout of my contents page and my front cover. As i haven't taken my photos yet, i have consontrated on colour scheme, fonts and layout. So far i have followed my colour scheme of red, navy black and white. I have also kept my chosen fonts from planning.
Next week i shall add photos to these two pages and start my double page spread.

Draft article.

''I'm no Pixie Lott, then again that's a good thing right? i've seen prostitutes dress classier''

Well it's 2011, and as most of us met the new year drunk, thinking of ways to waste the on coming year and moaning about how much we failed in 2010, it's a different story for an artist who's been tipped of to be 'this decades biggest thing' and has be said to be 'the next Pixie Lott, but knows how to dress better'. The person we're talking about is Alexa Star, real name Anne Green, the 20 year old solo singing guitar player from St Annes. Her album Chasing Sunsets debuted at number 3 in the album charts last October, but with her new single 'When you where here' about to be released, here at Indifference magazine, we're all gonna get straight onto Itunes and download it! Even here tour which is starting in March has sold out! Alexa said to us that she's a big fan of all things music, saying her favourite bands are Vampire Weekend and All Time Low. She also said 'I'll never be as good as them, have you seen how cool they are?!' but still Alexa, we have all the faith, even with those ridiculous glasses you sport, but everybody needs their trademark. We caught up with her last night...

Interviewer; Hey Alexa!
Alexa; Hey, you... random, interview lady.
I: judging by your tone i'm guessing you're hung over?
A: o hell no, all nighter on the red bull though, yes. that is how i spend my life, i'm not the typical celeb, i'm not like George Micheal, get high and crash your car. What did poor snappy snaps ever do to him?
I: i see you're very well informed on the news then?
A: yeah, being on tour, only get basic TV, which means that 76% of the time the news is on, it sucks big time. The only fun type of new is Russell Howards.
I: your tour starts in March, guessing you'll miss your TV even more then?
A: Damn straight. Last time i was touring with WF Gromit, they are such cool guys, i'm so glad their musics become well known, they worked so hard, and dayum they are entertaining to be around, maybe even better than a hour of E4. But in March, i have no one, just me and the remote, but i'm doing it for the fans!
I: Your a big fan of your fans then?
A: hell yeah, they're the ones who got me here, i love them... they're like long lost.. umm, still long lost friends. One day i will high five them all!
I: With being in the indie rock genre, are you glad you don't have the pop music image?
A: most definitely, have you seen them? Cheryl Cole the best dressed my ass, tell that to her stylist, all 2,000 of them. She has so many and she still looks like she's gone on a spree in Primark.
I: What about Pixie Lott, you've been compared to her in the past?
A: I despise those who said that, I'm no Pixie Lott, but then again that's a good thing right? i've seen prostitutes dress classier!
I: You're very viewed when it comes to pop music then?
A: YES! don't get me started on Lady Gaga!
I: As we're running out of time,is there anything you want to say to our readers?
A: Buy the album, i'm still a slight nobody, so my albums cheap! Get that EMA spent kidlets!
and, new dates added, get down to Manchester Academy! Free high fives!

Mock Ups.

Front Page:
on my front page it contains a big title, which is big enough for the audience to see, it contains a picture of the band along with several other images about different acts, even though this is in black and white. the colour scheme will be red,black,white and navy blue.

Contents: Like a typical contents it contain one big picture and several small ones, it will have page listing up until at least 120 pages. the picture will be in colour.

Double page spread:
The main image will be black and white, and the text box black with white writing. This will make the titles stand out as they will be wither red or navy blue.

Organisation Calendar.

Taking Photos.
For my magazine i will take photos in the beginning of the first week of making. I will set my photos in the studio for the front cover, and outdoors for my contents and double page spread, i am yet to decide on a location, but i know i want my setting to be outdoors when it is sunny.

Making my magazine will take 6 weeks, i plan to take 2 weeks for each page. However as it will be created in Indesign and Photoshop, i can only make my magazine during college time. Therefore i will only have 9 hours on each page.


Week One; Take photos and organise fonts to be used.
Week Two; Complete the front cover, small photo's, text and everything.
Week Three; Start my contents page, layout photo's and big fonts.
Week Four; Add the text to the contents page and finish layout.
Week Five; Layout my double spread add photo's and text.
Week Six; Check and complete all of the magazine.

Planning Photoshoot.

When planning my photoshoot, i need at least 3 photos; Front cover, contents and double spread article.
Front Cover On my front cover, my photo will definatly use direct address, with the people in the image looking directly into the camera, this targets the audience. Most professional magazines use this technique. My photo will be simple, instead of using a group, i am having an image of my solo artist, holding a guitar, as guitars connote and represent this music genre.

Props & Costume. As it is in Indie magazine, my costumes will reflect what that stereotype wears, example; checkered shirts. This is good as it helps readers associate with those that they are reading about, it also makes it appealing for when they take it from the shelf. For props, i am going to use a guitar, my picture will be taken next to a white background, to make the photo simplistic, yet will stand out well. The guitar is also black and white, so goes with the colour scheme i have chosen for my magazine.

Contents;
On my contents page, i will use one main image, which will take up half of the page. Aswell as several small images. My main image will be a picture of my artist. I want this picture to be set in an everyday setting with my artist doing an everyday thing which is fun, as this will identify with my target audience, if it is an activity or surrounding most people are familiar with.

Double Page Spread.
As images will dominate this page, i want there to be 3 main images, all the same size and similar in where they are set etc, but they will be shot using different camera settings and colour effects, one will be normal colour, the other faided colour and the other black and white. I think this will be effective as the different shades represents every side of the artist, making a closer connection to the audience. They will all be in a similar outdoor setting. I want them to be take in a field or town location. My artist will be wearing sunglasses, as these connote summer and happiness, i think it will juxtapose well with he black and white imagery, showing the different sides to fame.

Reader Profile.

The profile of the reader for my magazine is young people aged 16-25. As it is a 21st century, young people are often generalised into numerous stereotypes. The stereotype most offen associated with an indie rock magazine is the 'hipster'or 'indie' stereotype, shown in the picture above. The typical reader of this magazine would most probably be into music or be in a band, this picture connates this. As London often represents music, industry and youth.
The image below also shows people hanging round in a typical everyday setting. As these people fit into my magazines aimed stereotype, i shall use settings like these in my photography, so my chosen photos associate well with the reader. The outfits they are wearing are also stereotypical, checkered shirts and glasses will be used in my props for my photo shoot.

Mood board of fonts.

I have created a mood board of fonts designs and colours to decide which would be best for my music magazine. The colour scheme i have decided on is navy blue, red, black and white. As these are the colours most commonly used in the indie music magazine genre. Eg; Q magazine. Black and white connote classic and untimely, mixed with red that connotes aggression. It represents the genre of music well.
I have used 16 different fonts. In these 16, i think that 7, 10 and 1 work the best. Font 10 connotes youth, representing it's target audience, also making the magazine look fun. Font 1 is eye catching and unique and also connotes youth and music. Font 7 is plain yet affective, so all the attention isn't drawn to the title rather than what the magazine contains.
The fonts i don't like are 12, 11 and 16. Font 11 is irrelevant to the genre and hard to read, it would draw too much attention from the front cover itself. Font 12 looks cheap and unprofessional, it would make my magazine look too rushed. Also, Font 16 is too plain, and doesn't connote anything relevant to my magazine genre.
The font i have decided to use is font 10. This is because it connotes youth and also looks 'retro' at the same time. Making the magazine look interesting, fun as well as genre relevant.

however, i have decided to re name my magazine indifference. As it is easier for the audience to understand. It is relevant as it is a different music magazine, so having different in the title is relevant.

Equipment and Technologies to be used

Equipment and technologies i will use to produce my magazine;
Technologies

PhotoShop- To manipulate photographs to make them relevant and more effective on my magazine cover, to make it look more appealing to the target audience.
InDesign- To make my magazine.
Dafont.com- to create a relevant font for my magazine genre.

Equipment

Cameras- To take pictures of my group or act for the cover and contents of my magazine.
Lighting Kit- to make the images look more bright and appealing.
Studio- As a setting for my photos to make them have a more professional look.
Memory Stick- to transfer images from camera to computer to be made into my magazine.
Props and costumes- to make the mise em scene of my band look more realistic and believable.

Planning; Decided Name for Magazine.

The name ideas i came up with for my music magazine where;
Indoprock, Microckphone, Instrumenting, IMM {individual music magazine} & NobleMusic.
To find out which name to give my magazine, i made a questionnaire and asked 50 people which name would be the best for my magazine. the results showed...

Indifference; 17

Microckphone; 12

Instrumenting; 9

IMM; 3

NobleMusic; 9

These results showed that Indifference got the most votes, i think this is the best name for my magazine as it covers the target audience and purpose of the magazine; people who are interested in different genres of music. IMM got the least number of votes, i think this is because it is just initials, so at first glance people would not know what the purpose of the magazine is...
Microckphone got the second highest number of votes, however, i do not like this name because it seems like an unoriginal name that doesn't really show the main theme of the magazine. NobleMusic also didn't get a lot of votes, i don't like this name because again it shows no purpose and lacks inspiration. As well as Instrumenting, i don't think this would work as it is more well suited for a magazine that teaches music, rather than one that promotes and advertises it.

Chosen name for magazine: IndopRock.

Institutions to produce my magazine.

IPC.
IPC Media (formerly International Publishing Corporation), a wholly owned subsidiary of Time Inc., is a consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year.
It has 6 divisions.
-IPC Newspapers (including The People and The Daily Herald from Odhams, as well as the Daily Mirror and Sunday Pictorial).
-IPC Magazines, publishing the consumer magazines and comics.
-IPC Trade and Technical, publishing the specialist magazines.
-IPC Books, handling all book publishing.
-IPC Printing, handling all non-newspaper printing operations.
-IPC New Products, a launching pad for products which used new technology.

As this institution produces magazines being consumer and comics, this will be ideal for distributing my magazine as music magazine often appeal to consumers, as they offen advertise and sell things to do with music.
Also, as it distributes many type of magazines and newspapers, i think my type of magazine will be amoung them, as the company has a very high profit per year, this shows it must distribute many types of magazine.
It also handles non-newspaper printing operations, meaning they can print magazines.

Questionnaire.

For research i did a basic questionnaire to identify the target audience. The findings are presented below. 50 people where polled (in College)

Type of Magazine:
Music: 16

Fashion: 11

Celebrity: 20

Women: 1

Fitness: 2

This shows that more people in this age group are buying celebrity magazines. With 2/5 people choose this genre. This shows that celebrity is the most popular, however, music magazines came in second with only 4 less people reading than celebrity. This shows that music and celebrity are the most popular within young target audiences. Womens magazines came in last with only 1 person choosing to buy this genre. This is because womens lifestyle magazines are aimed at an older audience, when my target age group is young people. Also, fitness magazines only got choosen twice, this is also because it is aimed at older men rather than the younger audience who don't care as much about fitness as the older age group does. The last genre chosen was fashion. This got chosen 11 times. This shows that younger poeple also like fashion. My findings have helped me decide what to put in my music magazine. That it should be a music magazine that also includes celebrity and articles about fashion.

I also did a questionnaire to show the most popular music magazines within a younger audience. This is again polled out of 50 people.

Music Genre:

Pop: 7

Metal: 5

Indie: 19

Rap/R'n'B: 10

Dance: 9

This poll has shown that the most popular music magazine genre is Indie, showing that i have made the right decision in what genre to make my magazine, as nearly 2/5's of poeple chose this. However it also showed that 19 people chose Dance and R'n'B. This shows that the download top 40 has a big influence in what type of music people like. As the Top 40 is usually dominated by Dance and R'n'B tracks.

Analysing Journalistic Style and Structure of a Article.

This double page spread is about the indie rock band Razor Light. It is originally from Q magazine. This would appeal to an audience who like rock and indie music. The features of this journalistic style is it makes memorable quotes in bold and larger writing so people who usually skim read articles for the pictures will be interested enough to read the full article. This is an effective style as it increases the number of readers and buyers. Also for people who don't usually read the full article, it uses large images to appeal to them, using a large image of the full band and several smaller images. The main interview also uses a colloquial informal chatty tone, as this is how most young people would speak, showing them that it is for their age group and also making it more fun to read, rather than an educational article.
It is also set out in columns like a typical article, and the layout of the images is also typical and easy to read. However, I think the design of this, using the black and whites with electric blue make the whole thing look youthful.

Using Media Theory to Discuss Target Audience.

Using the media ''GRASS theory'' (gender, race, age, social status.) i would say that the target audience for my magazine would be:
Gender: Both
Race: Both but mostly white British... As this is the most popular genre in young white people, as genre tends to differ between race.
Age: 16-25 years.
Social Status Subsidence; mostly students or unemployed young adults.

Demographic Profiling.
Although old fashioned, Socio-economic segments are widely used in marketing. The group i would put readers of this magazine is group E: unskilled or unemployed.
As readers of this are usually students who are in College or University. Meaning they aren't in work or skilled yet. As they are in studies, music is a good way to pass time, hense why it is popular within this age group.


Psychographic Profiling.
This aims to appeal to the audience's emotions and psychological needs. This approach categories an audience based upon aspirations: Mainstreamers. As the rest of the groups are mostly about wealth and social status. As readers of this magazines are young, they will not yet have social status or wealth.

The typical image of those that would read my magazine are portrayed in the image below.

Identifying a USP

The unique selling point for my magazine is it uses original talent unlike main stream magazines like Hello! and OK! which talk about celebrities lives, lies and what's going on in other people's lives. Rather than actually what people are interested in... Like music whether the reader plays music or just listens to it. As magazines like mine show unsigned acts as well as famous acts. This is unique as it shows the reader that they can achieve the same. Magazines like this also give tips on how to play instruments etc. Therefore learning when the main purpose of the magazine is just to entertain. Examples of magazines like this are NME...

This cover shows a act that is not well known. Showing the point made above. It also shows that readers don't need well known acts on the cover to be interested in the magazine.

Analysing Band Images.

Analysing band images like posters and CD covers in terms of representation for target audience.

This image is brightly coloured, abstract and simple. The basic fonts and image make it a plain yet eye catching design. I think this appeals to the audience because as it's target audience is teens and young adults, the eye catching design makes them want to buy it, as they care more about the music rather than the cover. But as the design is so youthful, it will make people see it on the self and want to buy it. Also, the bright colours may connote the sound of the music, as the Ting Tings have a particular individual vibrant sounding music, this is portrayed well by the album cover.

This album cover is also brightly coloured and vibrant, a reccuring theme in young audiences CD covers. This is particulary effective as the hand drawn cartoon images are clearly for the younger audience, as cartoons connote youth. This represents young and fun music, rather than album covers that use black and grey themes, which connote darker music, like Heavy Metal. For example:

This is also for a younger audience. But is completly different to the other covers i have chosen. Both the covers fit into the Indie Rock genre of my magazine. As the top to examples are more indie, and the 3rd is definatly more rock. 2 of the most popular genres with young poeple, combined. Which is a hybrid creating more readers.

Circulation Figures for music magazines.

As my magazine is in the Rock genre, I have researched into the circulation figures of current magazines like this.
However, as this information is from June 2010; figures could have differed.

Music magazines (percentages represent year-on-year change)

The Fly - 108,207 (0.4%)

Mojo - 91,678 (-6.2%)

Q - 89,450 (-10.7%)

RWD -78,867 (1.7%)

Uncut - 74,067 (-3.2%)

Classic Rock - 70,323 (0.0%)

Metal Hammer - 44,034 (-4.3%)

Kerrang! - 44,013 (1.8%)

New Musical Express - 33,875 (-17.3%)

These figures show that Rock magazines aren't as popular as they used to be, with 4 making a higher year to year sale and five earning less. For example Q earning 10.7% less. Showing that even the more well known magazines are making loses.
However, information from the Press Gazette website shows that Cosmo, a leading woman's magazine has also dropped by 9% and the Radio Times also falling to selling under 1m copies. This shows that it is most of the magazine industry loosing profit, not just Rock magazines.

Investigating Popular Music Genres.

Investigating popular music genres through analysis of Download Top 40.


http://www.theofficalcharts.com/singles-dowload-chart/

With the Top 5 consisting of;
Bruno Mars
Jessie J
Rihanna
Katy B ft Ms Dynamite
& David Guetta

It is clear that the dominant genre in popular music in 2011 are R&B and dance music. As none of the Top 5 are in the Pop, rock or metal genre.
Going further down the list it carries on with mostly the same genres. With the exeption of Adele who is mostly in the Pop/soul genre.
Number 6-10.
Adele
Black Eyes Peas
Far East Movement/Cataracs/Dev.
JLS
Matt Cardle

With the exception's of Matt Cardle and Adele being mostly in the Pop genre, these carry on with the R&B and Dance being the dominant genre. However, Matt Cardle and JLS show that Televison also has a big decision in people's music choices and what people listen too.

After investigating this, i have decided to interprate some Television refrences into my magazine, as it obviosly has a big influence on the music industry in 2011.

Initial Ideas for project.

Initial Ideas.

For my project i will make a music magazine under in the indie rock genre...
names i have thought for my magazine are;
- Indoprock. As an abbreviation of Indie Pop and Rock... Fitting the genre of my magazine.
- Microckphone. So an image of a microphone can be interpreted into the design of the logo, also fits under the music and rock genre. And making it look more eye catching.

I also know that i will use an image of a band or soloist. Holding instruments/ character performance and costume to represent the rock genre.
Also, i will use darker colours, like black, red and navy blue. As most inspirations i have looked at under this genre follow this darker colour scheme.

Conventions of a music magazine.

Convention of a music magazine cover..
This is a cover from Q magazine. Q is under the indie rock genre, so appeals to ages usually around 15-40. This is shown in the darker colours of the cover, it is not bright like a younger audiences magazine would be. The darker colours also connote the indie rock genre, as it is known as being darker than other music groups like pop, the duller colours represent this well. Other features of this cover is the medium shot of the person being interviewed, looking into the camera for direct address with the audience. Other features is the tag line, saying what is happening in the magazine, also using a quote from the interview. This gives the reader an idea of what to expect from the magazine and interview, also wether or not the magazine looks interesting enough to buy. The cover also has sub stories with pictures. Also making it more appealing to the audience.
My magazine cover will be the same as this in the way it is the same genre; indie rock. Also similar, i will use a medium shot picture of a person/band and will use sub stories with pictures. The layout of this cover is very basic but looks effective and busy. Showing a lot of information in the magazine.

Coventions of a music magazine contents page...
This contents page also from Q magazine is effective.. The divided layout between images and writing creates and interesting layout. The pictures appeal to those who don't usually read a contents page, and add interest to a page that people aren't usually interested in. When making my contents page i am to remember to put in at least 80 pages. For example, this magazine contains 200 pages. It would not look realistic if my magazine only contained 30 or so pages. Again, the page contains quotes from each page, giving the reader an idea what the page is about and wether they will be interested. I will use this idea in my magazine, because it makes the contents page look more interesting and is also appealing to the reader. Also, the whole page uses a red, black, white and mustard coloured theme. This has recurred from the cover making it all look like a part of the same magazine. And also following the indie rock genre theme. The faded photographs also help portray this effect.

Conventions of a music magazine article

This is a feature article of again an indie rock genre magazine. The unique style makes it effective and eye catching. The choice of abstract shapes and colours replicates the sound of the band featured music. I like the design of the page, as it isn't the same as typical feature articles. Typically, articles are just an interview set out in columns with a couple of pictures. I prefer this layout that the typical. I will use a more unique design in my feature, also to try and replicate the vibe of the genre using 2D shapes and matching colours.

Preliminary Task - SMC Magazine Cover

For my preliminary task i have designed a magazine cover for a college magazine.
As it is a college magazine, it has a young target audience ranging for ages 16-19.
To appeal to the younger audience, i have used a picture of a student to appeal to other students that are reading and make it familiar. The picture directly targets the audience in the way the student in the picture is looking directly into the camera. Also, the brightly coloured fonts make it appealing to the younger audience. However, the recurring fonts and colours make the cover also have the professional look as well as the young bright look. Also, the way the person in the picture is wearing a Glee jumper, appeals to a wider audience; college students that like Glee. I have used this because a lot of people watch the show?